If you are interested in pursuing a career in digital marketing, here are some steps you can take to get started:
According to MailChimp, any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through customer journey is digital marketing. In practice, digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Learn the Basics of Digital Marketing
You can start by taking online courses, such as those offered by Digital Marketing Skills Institute, Google’s Digital Marketing & E-commerce Professional Certificate or Coursera’s Digital Marketing Specialization, that cover the fundamentals and best practices of digital marketing, such as SEO, SEM, SMM, email marketing, and content marketing. Also read blogs, articles, ebooks, and white papers, such as Adobe’s Basics of Digital Marketing or Rock Content’s Basics of Digital Marketing for Beginners, that provide useful tips and insights on relevant topics and trends. Enlarged Development Solutions is set up to offer physical classes on digital marketing from January 2024.
Build your Portfolio and Network
You can showcase your skills and knowledge by creating your own website, blog, or social media profiles, and producing and sharing your own content, such as articles, videos, podcasts, or infographics. Participate in online communities, forums, and groups, such as Reddit, Quora, LinkedIn, and Facebook, and engage with other digital marketers, experts, and influencers, and learn from their experiences and feedback. Also attend online or offline events, such as webinars, workshops, conferences, and meetups, and network with other professionals and potential employers.
Apply for Jobs or Internships
You can look for DM jobs or internships on online platforms, such as Indeed, Glassdoor, LinkedIn, and Monster, and apply for the ones that match your skills, interests, and goals. You can also create and update your resume and cover letter, and highlight your achievements and projects. You can also prepare for the interviews and tests, and demonstrate your enthusiasm and passion for digital marketing. Seek feedback and guidance from mentors, coaches, or peers, and improve your skills and performance.
Digital marketing is a rewarding and exciting career that offers many opportunities for growth and development. By learning the basics, building your portfolio and network, and applying for jobs or internships, you can start your journey in this field and achieve your professional goals. Learn more about the career tracks for jobs in this article.
Benefits of Digital Marketing
Benefits of DM are many and varied. They include the ability to reach far flung geographical areas. An online ad can reach people who can see it no matter where they are according to the target set. This makes it easy to grow your business’s market reach and connect with a larger audience across different digital channels.
It is also cost-effective. It provides you much more flexibility and customer contact for your ad spend. DM beats the overhead cost of traditional marketing such as newspaper ads, television and radio air times, billboards etc which are usually too costly and provides less control over whether your target audiences will see those messages in the first place.
Hey DM results can be counted! They are quantifiable with automated results monitoring in terms of number of impressions, clicks, likes, comments, engagements, and actual purchases of promoted goods and services.
It affords personalisation and enhances connection to each customer.
DM’s benefits and possibilities are endless, why not join this forward moving train and send us a DM.
